Ecommerce ROI Calculator
A free online ROI tool to calculate profit, ROI, and margins for your ads, operations, and sales. Works for both B2B and B2C ecommerce businesses.
Profitability Dashboard
Cost Distribution
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What is an Ecommerce ROI Calculator?
An ecommerce ROI calculator is a free online tool that helps store owners measure the true return on investment from their entire ecommerce business. Unlike a simple PPC tool that only looks at ad performance, this calculator provides a holistic view by including product costs (COGS), shipping, fulfillment, and even overhead expenses like rent and salaries. If you’ve been wondering **how to calculate ecommerce ROI** accurately, this calculator makes it simple. Just input your revenue and all associated expenses, and it instantly gives you your ROI, ROAS, net profit, and profit margin. For businesses selling through Shopify, WooCommerce, Magento, or Amazon, this is not just a calculator—it’s a complete profitability dashboard.
The Purpose of the Ecommerce ROI Calculator
The primary purpose of this tool is to give ecommerce owners a real, unfiltered picture of their business's profitability, moving beyond misleading revenue numbers. It is designed to be versatile and valuable for various use cases:
- For B2B ecommerce ROI calculator users, it helps determine whether bulk orders and wholesale deals are genuinely profitable after accounting for all costs.
- For those running paid campaigns, it functions as a powerful Facebook ads ecommerce ROI calculator, revealing if campaigns are delivering sustainable, long-term returns.
- For smaller shops, it serves as a **free ecommerce ROI calculator** to check if running promotions, sales, or discounts still leads to a healthy profit at the end of the day.
How to Calculate Ecommerce ROI (The Formula)
The core formula for a comprehensive ecommerce ROI calculation is straightforward but powerful. It considers your total investment, not just ad spend, to give you the most accurate measure of profitability:
ROI = (Net Profit ÷ Total Costs) × 100
Where:
- Total Costs = Ad Spend + Product Costs (COGS) + Operational Costs + Overhead Costs
- Net Profit = Total Revenue – Total Costs
This tool automates the entire process, so you can focus on strategy instead of spreadsheets.
Example Calculation Table
| Metric | Example Input | Result |
|---|---|---|
| Revenue | $20,000 | - |
| Ad Spend | $3,000 | - |
| Product Costs | $8,000 | - |
| Operational Costs | $2,000 | - |
| Overhead Costs | $1,000 | - |
| Total Costs | - | $14,000 |
| Net Profit | - | $6,000 |
| ROI | - | 42.8% |
| ROAS | - | 6.67x |
| Profit Margin | - | 30% |
Frequently Asked Questions (FAQs)
- Q1: How do I calculate ecommerce ROI?
- Use this formula: ROI = (Total Revenue – Total Costs) ÷ Total Costs × 100. Our calculator does this for you automatically when you input your revenue and various cost components.
- Q2: What’s the difference between ROI and ROAS?
- ROI (Return on Investment) measures your **profitability** after all business costs are considered. ROAS (Return on Ad Spend) only measures the **revenue** generated for every dollar of ad spend. A high ROAS is good, but a positive ROI means your business is actually making money.
- Q3: Can I use this for my Facebook ads ROI?
- Yes, absolutely. It works perfectly as a Facebook ads ecommerce ROI calculator. Simply input your Facebook ad spend along with your other business costs to see the true ROI of your campaigns.
- Q4: Is this tool really free?
- Yes, this is a **free ecommerce ROI calculator** designed to help online store owners of all sizes make better financial decisions without any cost.
- Q5: Is this calculator useful for B2B ecommerce?
- Yes. The principles of calculating profit and ROI are the same. This tool serves as an effective B2B ecommerce ROI calculator, helping wholesalers and distributors measure the profitability of their operations.